Store Management and Optimization
In my time at KNS, I took an underperforming site from an acquired brand and transformed it into a site that reflects current best practices in the e-commerce space. Hover shopping, better categorization and a more mobile centric design language were all priorities as I set out to completely redo the TAFT shopping experience. Working in-house, as well as with an external development agency, I was able to transform TAFT’s web presence through multi-variate testing, onging NPS monitoring, and heatmap research.
Paid Advertising Strategy
KNS owns a house of brands, and for their Journee brand I undertook the transformation from a DTC focused company to a company that focused on third party retailer e-commerce sites. In my time at KNS, I managed paid spend on staple platforms like Meta and Google, and retailer ad platforms such as Walmart Connect, Target’s Roundel, Criteo, the Nordstrom Media Network and. PromoteIQ. We designed full funnel ad-strategies le
